OUR STORY
 

ONE THING HAS BECOME CLEAR ALONG THIS JOURNEY,

LIVE TO SEA IS MORE THAN A FILM. IT IS A SAGA, A MOVEMENT; 

WHO’S BONES HAVE BEEN FORGED BY A TIRELESS QUEST IN ONE 

OF SURFING’S LAST, UNCHARTERED REALMS - SCANDINAVIA.

 

WHAT BEGAN AS A DEEP CALLING FOR ONE, HAS EVOLVED INTO A REPRESENTATION OF LIFE FOR ALL SWEDISH SURFERS. FOR EACH ONE LIVES TO SEA IN THEIR OWN WAY… IN FACT, EVERY SURFER IN THE WORLD DOES. EVERY PERSON WHO’S EVER INTERACTED WITH THE SEA, REGARDLESS OF HOW DISTANT THAT MEMORY OR MOMENT MAY BE, BEARS THEIR OWN BEAUTIFUL STORY AND CONNECTION 

TO THE WATERS.

 

WE HAVE DESIGNED A BASIC COLLECTION ROOTED IN THIS MOVEMENT, 

AND TO GO HAND IN HAND WITH THE RELEASE OF OUR FILM.

 

THE COLLECTION IS SIMPLE AND CORE. INSPIRATION IS PRIMARILY NATURE, 

COMBINED WITH THE 90’S SURF AND SKATE SCENE, WHERE OVERSIZED 

HOODIES, T-SHIRTS AND LONGSLEEVES WITH 

 DREAM PRINTS DOMINATED OUR CULTURE.

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